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Saturday, January 9, 2010

2010 Is Here and We're Still Going!

Well you've probably noticed we haven't been posting much the past few months, and we do apologize for that. 2009 as you probably know was a rough year for most, and we certainly were no stranger to that effect. However, it's a new year and we're still kicking and ready to make it one of the best years yet.

We already have some nice projects in the pipeline and are making plans to start getting more leads coming through the door. With that in mind we'd like to take a few minutes to remind everyone what Ignite Media is all about.

Ignite is a small freelance website design and development company focusing on building search engine friendly websites for small and medium businesses. We've been in the field for over 20 years combined, and have worked with companies in every industry from retail to industrial. We take the time to listen to your needs and really get to know what it is you are looking for in an online presence.

We're not a full time shop, and we're honest about that. We put in the hours needed to make sure each and every project is built beyond your expectations. However, to keep costs down and overhead low we are based on a freelance model. What does this mean for you? Well you may have to leave us a voice-mail or send us an email but we'll get back to you. You may find that we like to talk a little after regular business hours, but we will communicate. We've worked on sites for large and small customers and there have been no complaints up to now about our schedule being an issue.

We're living in a new world. One that operates outside of the old style 9-5 but yet still works effectively and efficiently. Don't be afraid to try us out, we promise you won't be disappointed and better yet, we can almost guarantee you'll be please with our customer service and high quality design.

Here's to a new year, and a new start for everyone. May we all be healthy and prosperous for the year to come.

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Thursday, July 17, 2008

A saturated market, is it worth it to get in?

Most people would immediately tell you to stay away from a saturated market. There is usually very little room for profit, and the daily grind of trying to compete for every dollar can get tiring. You also have to be very creative in your marketing and always try to stay one step ahead of your competitors. However, if you have a unique angle or niche within that market, why not go for it?

A niche within a niche
Lets say for a minute that you are about to get into the computer market. This is a very tough industry as most of the big players dominate the field and it leaves very little room for anyone else to make headway. But what if you had a niche within this arena? Your first niche might be that you only sell laptops, so that cuts your competition down a bit. Now the real fun starts. Your niche within a niche for laptops could be "biodegradable packing and refurbished machines". You now can play up the going green concept and let people feel good about buying from you.

Your service can outweigh your product
Many people think that it's all about marketing the product. If the customer doesn't know about every detail and each product you sell, how else are they going to chose you? Well, there are times when the product comes second, and the service or extra care is what really makes the sale. For example the biodegradable packaging mentioned above could be the most important thing to someone who is extremely environmentally aware. They know they can get a laptop from just about a million places, but you offer something that others don't, peace of mind when it comes to the earth.

Bring on the competition
So the next time you or someone else is thinking about getting into a so called "saturated market", consider what you or they will need to do to differentiate the company. Sometimes it can be as simple as your packaging other times it might need to be something radically different. Each market and company is different and thinking outside the box is always helpful.

Remember: Everyone has products or services, you need to have a differentiator.

Ignite MediaLLC, Ignite Your Site™
Website Design & Development eCommerce Development Search Engine Optimization

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Friday, February 22, 2008

Welcome to the Ignite Your Site Blog

Ignite Media wants to welcome you to our marketing blog, where you'll be able to read posts that deal with everything from website usability to best practices in search engine optimization and so much more!

The blog will be updated on a weekly basis, so be sure to stop back often and/or subscribe to our RSS feed by clicking the link on the right nav bar.

We welcome you to comment on any and all blog posts. Whether you agree, disagree or have additional information to add to the post, please take a minute to comment. We want this blog to be a place where everyone can come to learn and share.

Welcome and we look forward to hearing from you soon!

Ignite Media LLC, Ignite Your Site™
Website Design & Development eCommerce Development Search Engine Optimization

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