<%@LANGUAGE="VBSCRIPT" CODEPAGE="65001"%> Ignite Your Site: What's in an email address?

Friday, April 17, 2009

What's in an email address?

This may sound like an odd topic, but I think it's an important one to discuss. Email is one of the most common and most used forms of communication today. So the question that comes up is, why would you not want to show your brand through your email address? Some of you have just read that and probably don't understand what that means. That's what I hope to make clear in this post.

Your email address says a lot about you:
Most of us have seen an email address that really stands out, or one that just doesn't make any sense. We also tend to remember people's email addresses just as we used to remember people's phone numbers (you know before cell phones made that habit die off!!). So why would you not want to make sure your website address is part of your email address?

Here's an example, I can have any email address that I want for this new company that I'm going to work for. The choices I've narrowed down to are myname@aol.com or myname@acmecorp.com. A bit more info before you make your decision. The company name is Acme Corporation, and the website address is www.acmecorp.com. Have you figured out where I'm going with this now?

Why would you ever choose @aol, or @hotmail, or @gmail if you have the option of having something @yourcompanywebsite? Branding is more then just having a logo, a slogan and a website. Branding is carried through everything and although it may seem unimportant, your email address looks a lot more professional and legitimate if it matches the rest of your branding.

Should I never use those other email services?
Absolutely not. Those other services are great for personal use. I have a gmail account, and I love it, but I don't use it for my business email address (I may use it to collect my business email, but my email address for work is myname@ignite-media.com). Keeping your personal emails separate from your work emails is something I strongly believe in, and keeps clients/customers/vendors, etc from having your personal email address and your friends/family from having your work email address.

How do I get an email address that's the same as my website?
As long as you own the domain name (ie: acmecorp.com) you can have email at that domain. So you can create email addresses for anything@acmecorp.com. Your web hosting company should be able to set this up for you, and/or walk you through how you would go about setting it up yourself.

Remember: An email address is more then just an email address, it's another part of your branding strategy!

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